You have a great home business idea and you have decided to jump in with both feet. You have already set up your computer, signed up with a reseller or the company who will provide you some leads and you have even come up with an innovative plan to get the kids and the rest of the family involved. Everyone is excited about your new work at home business but one thing is still missing, a viable marketing plan. Oh sure, the product is a surefire winner but if nobody knows that you have it, how will they come and buy from you? Here are some tips and tricks to get you started with your marketing on a shoestring budget.
Have business cards printed up. Do not fall for the business cards you can get for free that have someone elses logo printed on the back or that limit you when it comes to what kinds of graphics you can display. Instead, choose to go ahead and purchase a software program that will allow you to design and print cards from your own computer or simply pay someone else to do it. It is a small expense that can reap great rewards.
Do not be shy when handing out your business cards. Leave them at places where you do business, leave them on the table in the restaurant with the tip, pin them up on bulletin boards at the local grocery store and ask other businesses if they will permit you to display them.
Be sure to network. If you are running a business that might tie in to another business, for example if you are running a nail salon out of your home and down the street you have a friend who is running a hair salon, you might be able to network. Have ads for your nail salon displayed there, while displaying ads for the hair salon at your site of business.
Get the kids involved. Nobody can resist a cute kid and if you can have your little ones help to market your product, what a great opportunity. For example, if you are selling a honey based product line, maybe edible honey or honey based cosmetics, why not dress your little one up in a bee costume and hand out some fliers on the way to the grocery store? This will provide for a great conversation starter, get the kids involved, let them play and dressed up in public on a day other than Halloween and surely they will get the name of your business out there.
As you can see, there are a number of ways that you can easily market your work at home business idea without having to rip a big hole into your budget. So go ahead and have some fun with it. |
